Overview: Pure Bliss is a wellness-focused brand offering self-care and relaxation services. The business was created to help clients prioritize their well-being by providing a calming and inclusive environment to relax and recharge.
The Client: The client needed a brand that stood out in a competitive wellness market while clearly communicating a sense of peace and professionalism. The identity had to appeal to a wide audience, including individuals seeking relaxation as well as clients with specific health or accessibility needs. Additionally, the brand needed to balance luxury and approachability, feeling high-quality without becoming intimidating or exclusive.
The Challenge: The challenging part about making this design was trying to figure out where I was going to start because I wanted my client to feel comfortable, very welcoming when they first walked into the spa, feel safer, also I wanted to make my logo fit with everything else that came together so it was hard trying to put everything together but overall I enjoyed working on this project.
The Design Goal:
- Create a calming and recognizable visual identity
- Reflect holistic wellness and self-care
- Design an inclusive and welcoming brand experience
- Ensure consistency across digital and physical touchpoints
The Solution: The final design delivers a cohesive and calming brand identity that aligns with Pure Bliss’s mission. The brand communicates trust, care, and professionalism while remaining approachable and inclusive. Every touchpoint, from digital platforms to physical materials, works together to create a consistent and immersive wellness experience.
The Final Design: The final logo for Pure Bliss captures the essence of calm, femininity, and holistic wellness through a soft yet distinctive visual identity. The circular shape creates a sense of unity and wholeness, reinforcing the brand’s focus on balance and self-care. At the center, a flowing, abstract line form adds a modern and organic touch, symbolizing relaxation, movement, and the natural flow of energy. Surrounding this form, delicate star-like elements introduce a subtle sense of beauty and serenity, enhancing the brand’s gentle and inviting personality.
Pure Bliss Campaign
Rough Sketch
Beginning of designing logo
Final design of logo
Brand Product
Typography Fonts:
Pure Bliss Font: Overthink
Color Palette of Design:
Flowers Hex Code: f173ac
Circle Background Hex Code: 8ec9ee
Purple Stroke: b7b4da
Purple Curves: b8a1cd
Font Color: a9799f